The BRIT Awards has introduced its entry into the world of NFTs. In partnership with eco-friendly NFT platform Serenade, this yr’s annual showcase for the UK music trade will function a groundbreaking assortment of 13 NFTs.
To rejoice the 2022 ceremony, the BRIT Awards have enlisted enigmatic digital artist MRE for this modern new assortment. Hosted by Serenade, this initiative will provide followers the chance to gather a chunk of music historical past and get nearer to the successful artists by proudly owning an official digital collectible probably that includes the likeness of nominees like Adele, Ed Sheeran, Billie Eilish, and extra.
The sale goes stay on Feb. 9 @ 9 a.m. GMT on the BRIT x Serenade NFT market right here and can function 13 NFTs, mirroring the 13 winners from the awards ceremony — which takes place on the O2 Enviornment in London on Feb. 8. There can be 250 editions obtainable for every NFT, priced at £10 every.
With this announcement, the BRIT Awards has joined the ranks of the GRAMMY’s and different main music occasions in endeavoring to commemorate its forty fifth yr in existence. And whereas this forthcoming assortment of NFTs brings with it an air of pleasure and nostalgia, the drop additionally incorporates a philanthropic mission, with all proceeds raised from the sale to be donated to the BRIT Belief charity fund.
“NFTs are an thrilling new house for The BRIT Awards, and we really feel it’s actually vital that we take this chance to assist assist charities equivalent to Nordoff Robbins and The BRIT Faculty by way of The BRIT Belief,” BRIT Awards’ Director of Digital, Giuseppe De Cristofano mentioned in a press release. “We’re actually excited by the inventive from MRE, and we will’t wait to see how followers have interaction with the gathering and commemorate with artists after The BRITs on February eighth.”
Along with benefitting the BRIT Belief charity fund, the BRIT awards have gone the additional mile by partnering with eco-friendly NFT platform Serenade to streamline the accumulating course of for this forthcoming assortment. With BRIT Awards NFTs obtainable to buy by way of credit score or debit card, Serenade’s modern check-out facility has considerably lowered the barrier of entry into NFTs by functioning as an ordinary e-commerce cart.
“Followers don’t should know the very first thing about digital wallets and crypto to make a purchase order on Serenade, they simply must arrive with a bank card and the love of a favourite artist,” Serenade’s Founder Max Shand tells nft now. “The BRITs is without doubt one of the strongest international music manufacturers and we couldn’t be extra excited to — within the phrases of Depeche Mode — take music [NFTs] to the plenty.”
Pictures courtesy of the BRIT Awards and Serenade.
Supply: NFT Now