Hong Kong-based property tycoon, Adrian Cheng, is crossing disciplines and entering The Sandbox. This brand new initiative will see him purchase one of the largest land plots available and build a sprawling complex to showcase a number of companies currently under his wing.
Adrian’s vision will involve the creation of an innovation hub within The Sandbox, which in turn will represent the “Greater Bay Area.” A heavily developed economic zone in China’s Guangdong region, that links up Hong Kong to Macau. Ten companies operating in this zone will feature in The Sandbox build, from genetic test developer, Prenetics, to logistics specialists, Lalamove and tech brand Casetify. All offering immersive experiences, entertainment venues, and bespoke NFTs.
Each company involved has ties to Adrian Cheng’s development firm, New World Development, as well as his own venture capital firm, and will therefore benefit from a wealth of real-estate expertise bringing a huge number of talented people with it.
This move into the metaverse marks an important step in the progression of the burgeoning medium where established real-estate moguls are beginning to see potential in the virtual sphere. They are investing heavily into metaverses such as The Sandbox and Decentraland, while simultaneously pumping time and resources into developing expansive community hubs.
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