Driving Immersive Experiences in Asia’s Metaverse Giant

The NFT Unicorn 1c3ba490059639b71d7259708c2304d9f7d3d6b0 Driving Immersive Experiences in Asia's Metaverse Giant Metaverse News

Karta, a renowned metaverse studio, has just launched a new venture within ZEPETO, Asia’s largest metaverse platform. This move, following the successful establishment of its Fortnite studio six months ago, underscores Karta’s commitment to expanding its presence across different virtual realms.

With a focus on delivering visually captivating experiences, Karta aims to leverage its expertise within ZEPETO’s fashion-centric environment. Already, the studio has secured its first project with a major global brand, currently in production. Led by Dominique Sosseh, a seasoned Lead 3D artist at Karta, the new studio promises to bring fresh perspectives to ZEPETO’s dynamic community.

Dominique Sosseh, Lead 3D artist of new ZEPETO studio, said: “I am so excited to be part of the team working on ZEPETO. ZEPETO is different to other metaverse platforms, allowing us to work with a different range of clients and focus on a different audience than that of Fortnite or Roblox. I love its visual style, and its focus on self-expression.
“As the biggest virtual fashion marketplace in the world, I think it is a platform every brand, especially those with a strong focus on a female audience, should be aware of.”

Dominique Sosseh, Lead 3D Artist of ZEPETO Studio
ZEPETO boasts an impressive user base of over 400 million, with a predominantly female audience, making it an ideal space for brands and artists to engage with a diverse audience. Notable luxury fashion brands like Gucci, Christian Dior, and Nike have already made their mark on ZEPETO, leveraging its status as a global virtual fashion marketplace.

Erik Londré, CEO of Karta, expressed excitement about the new studio’s potential, emphasizing the unique culture and expression found within ZEPETO’s passionate community:

“We’re thrilled to announce the launch of our latest expansion – our new ZEPETO studio. We see huge potential in the platform and the studio team we are building around Dominique Sosseh. Just like the other platforms Karta works on, ZEPETO has a passionate community with its own culture and expression that we can not wait to help our clients and partners connect with it in a meaningful way,” shared Erik Londré, CEO of Karta.

This expansion marks yet another milestone for Karta, following its successful collaborations in the metaverse, including partnerships with K-pop sensations like TWICE and BLACKPINK. With ZEPETO, Karta aims to continue its trajectory of delivering unparalleled virtual experiences, bridging the gap between brands and their audiences in the ever-evolving landscape of the metaverse.

For more information about Karta and its endeavors, visit their website.

About Karta

Karta is an award-winning metaverse studio dedicated to helping brands, artists, and sports teams connect with the vast virtual communities across the world’s most popular virtual worlds. Founded in July 2021 by ex-Fnatic Erik Londré and music industry veteran Tony Barnes, Karta brings over 50 years of combined experience in gaming, music, and esports to the forefront of the metaverse landscape.

About ZEPETO

ZEPETO is a thriving avatar-centric social universe where creativity knows no bounds. Since its inception in 2018, over 400 million users have flocked to ZEPETO to find community, explore new forms of entertainment, and express themselves through their avatars. With its intuitive platform and millions of creators contributing through ZEPETO Studio, the metaverse created by NAVER Z offers one of the most immersive and inclusive virtual spaces available today.

Source: Crypto News